Casting with a difference
Diversity, Equity, and Inclusion (DEI) holds immense importance for me. When I was approached to brand a Casting Director who values equity as a core principle, I eagerly accepted the opportunity.
Diversity, Equity, and Inclusion (DEI) holds immense importance for me. When I was approached to brand a Casting Director who values equity as a core principle, I eagerly accepted the opportunity.
Our objective was to develop a concept that was uniquely Kim — a way to personalize her brand and imbue it with a distinct meaning within the highly structured industry of casting. Enter the cephalopods.
See, Kim is a Cephhead—a peculiar form of nerd who is deeply fascinated and enamored with cephalopods. And, let me tell you, I have a soft spot for nerds.
The concept that resonated most strongly with me was chromatophores—the cells found in the skin of an octopus or squid that enable them to change color to blend seamlessly with or starkly contrast with their surroundings.
In a world where color-conscious casting has become a new imperative, and with the remarkable adaptability of cephalopods mirroring the versatility of actors in taking on any role, the metaphor seemed particularly apt.
The logo design is a simple asymmetrical type. However, it is the context of the logo that truly makes it stand out. By incorporating a custom texture of chromatophores in Kim’s favorite vibrant colors, we created a lively, energetic, and chameleon-like feel—a visual representation that is anchored by the contrast and architectural elements of the type.
As a result, KSD Casting immediately distinguishes itself from its corporately-designed competitors.
